If budget is an issue, rather cut down on catering (nobody likes a stale muffin anyway) or content (look for any repetition and compress a couple of scenes into one). What sound kit do they use? If their standard approach is to just let the camera microphone do all the work, then walk away – fast. When choosing a video production company to work with, make sure they push the need for a sound technician from your first meeting. By all means, spend your entire budget on cool special effects and fancy locations but, unless sound is made a technical priority from day one, you’re wasting your time and money. Who needs a boom operator?Ī corporate video is a serious investment. It supports each visual and every cut, and defines the overall mood and tone of your narrative. Sound adds emotion and connects people to what they’re seeing. However, when it comes to creating a complete audience experience – audio is arguably more crucial than video quality.
Neither can sound fix shoddy animation, slipshod editing or amateur camera work. And yet, audio is often left as an after-thought for post-production, which is crazy because no amount of editing magic can fix bad sound. Bad sound, however, can ruin your video or animation. When put to good use, language, sound effects, music, and even silence, can elevate your video dramatically. Sound is important because it engages audiences: it helps deliver information, it increases the production value, it evokes emotional responses, it emphasises what’s on the screen and is used to indicate mood.
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